For yet another year, the Dutch seed company Bejo participated at the international show, held between the 18th and 20th of October, displaying a new stand having two floors with new features, such as Montebello, Red Flame, B-Mox, or its grand variety of lettuces, among others.

On two floors and with many new features, this was how Bejo presented itself at the ninth edition of “Fruit Attraction”; it was located in pavilion 5 of IFEMA, manned by its full technical and marketing teams who received a large number of visitors.

Multiple new features

This year, for the first time, the Montebello sprouting broccoli was presented, a variety that permits a one-time collection, which significantly reduces costs and maximally facilitates production. Another new variety is the Red Flame pointed headed cabbage, with a very sweet flavour and a striking purple colour. There was also space for other crops, such as the new range of beans.

For the second consecutive year, significant space was reserved for the best new feature from Bejo over the last few years, lettuces. They employed a splendid vertical cultivation method to display the various varieties marketed by Bejo.

However, not all are varieties; Bejo also invests in seed quality and, to this end, presented B-Mox, a new technology that augments the performance of each seed, reinforcing its growth during the delicate initial stage and improving plant vigour and uniformity.

Space for the usual crops

In addition to the multiple new features, Bejo continues to dedicate space for its usual crops, which are outstanding because of their excellent quality and positioning.

We were able to see various types of onions, such as Citation and the very new Orlenda; cauliflowers, such as Adona and Alcala; beetroot, like the yellow Boldor, the white Avalanche, or the Red Ace and carrots, such as Mokum or White Satin, among others.

From asparagus to ecological

The stand welcomed three great events at this Fruit Attraction Show. These were held on the Wednesday on the upper floor with a chat about asparagus intended for specialised professionals. It continued on the Thursday with ham tasting, with collaboration from the company Las Lomas. Then finally, on the Friday, there was an ecological breakfast during which various ecological products from Bejo were enjoyed.

A menu full of flavour and colour

As usual, Bejo demonstrates the flavour and colour of its vegetables during the show by providing the opportunity to taste some of its multiple crops. This year, accompanied by “Gastroespacio Summumm”, it provided the following menu (the corresponding recipes can be found on the Bejo website, at beetroot salmorejo, carrot cake, kohlrabi in puff pastry, cauliflower cuscus, salmon or herring coolwrap, and herring California roll.

The success harvested by Bejo at Fruit Attraction 2017 was quite resounding and it is already working on the next show so that it can provide you all with the very best of smiles and its extensive vegetable catalogue at this ever-increasingly consolidated event.