Innovation in the field of breeding and interesting concepts

Experience is the key word at Bejo’s new stand at Fruit Logistica, this February. Focusing on what happens in the development of a new variety, Bejo will demonstrate how breeding for new resistances, seed processing and the dynamic journey all help towards producing a new product. Bejo focuses on all partners: growers to traders, processing companies and retail.

During Fruit Logistica, Bejo will be offering contemporary, tasteful and healthy vegetable concepts that perfectly align with current consumer trends. With interesting new breeding developments presented, highlighting the innovation used to develop robust varieties.

One of the main highlights will be butterhead Bejo 36-220. This variety is well suited for packaging, more specifically for the well-known ‘kopfsalatherzen’ in Germany.

Innovation robust varieties
As a seed breeding company, Bejo understands that you must keep moving and growing in order to breed high quality seeds. There will be several promising new varieties displayed on our stand. Each variety will have improvements in disease resistance, storage quality, external appearance and taste. This will include, Bazzu (Bejo 3395), a red beet with intermediate resistance to rhizomania (IR: BNYVV).

Visitors will also get the opportunity to see a film that gives a good example of what Bejo does to deliver high-quality seed to the grower.

Bejo’s organic assortment grows ever stronger

The demand for organic seeds is still growing. Bejo offers a continuously growing organic assortment - currently over 35 crops and more than 170 varieties – Including, zucchini Onega and fennel Dragon.

With our organic seeds we contribute to a sustainable supply chain of healthy and tasty food, RIGHT from the START.

Our concepts should not be missed!

Millennials are choosing tasty and healthy options and Redi® is one of Bejo’s latest vegetable concepts that match perfectly with this audience.

This delicious, tender broccoli also fits well in the current ‘no food waste’ movement, as the stems can be eaten as well as the broccoli florets. Under the Purple Power concept Bejo shows purple vegetables with a high content of nutrients, giving the consumer a healthy boost.

Underneath this concept is purple kohlrabi, Konstance. A very suitable variety for several usages, such as julienne or croutons in salads, as a snack, but also as a wok dish.

Next to our new vegetable concepts, we also offer previously introduced innovative concepts for partners in the vegetable chain. We continue to keep attention for our snack varieties in carrot, kohlrabi and celery, so a delicious vegetable can be consumed at any time of the day.

A team of specialists will be waiting to share our expertise with you at our renewed stand C-13 in Hall 1.2.

Come visit us to hear about the latest market and product developments and to find out how our concepts and varieties can add value to your vegetable growing operation.

Exploring nature never stops