THE MARKET FOR ORGANIC VEGETABLES IS BOOMING IN GERMANY. CONSUMERS THERE SPENT 22% MORE ON THEM IN 2019 THAN IN THE PREVIOUS YEAR. TODAY MORE THAN 8% OF VEGETABLES SOLD IN THE COUNTRY ARE ORGANIC. CARROTS HAVE BY FAR THE LARGEST MARKET SHARE IN THE SEGMENT, REPRESENT NEARLY 30% OF SALES. THOUGH SEVERE DROUGHT LED TO A LEAN YEAR FOR CARROTS IN 2018, SALES BOUNCED BACK BY 12% IN 2019.
