We are delighted to announce that Bejo's Samantha has been nominated for the prestigious Fruit Logistica Innovation Award 2025. Samantha, the world's first savoy pointed headed cabbage, offers a fresh green colour, compact shape and long shelf life. This makes it ideal for salads, stir-fries and grilling.
Samantha stands out for her unique shape and texture within the traditional cabbage category. Her fresh appearance and compact size make her perfect for the vegetable shelf. Moreover, she is user-friendly for consumers: easy to cut, process and pack. Samantha offers a new experience with a slightly sweet taste, rich in fibre and vitamins, and fits perfectly into the vegetable trend. A healthy, tasty choice for consumers who consciously opt for more vegetables on their plates.
This innovative savoy pointed headed cabbage offers commercial advantages thanks to its compact size and pointed shape, enabling efficient packaging and transport and reducing waste. The pointed headed cabbage can be sealed, which extends shelf life. This contributes to less wastage. Samantha responds to the vegetal trend as a high-fibre, nutritious option. Thus, Samantha contributes to a healthy, sustainable lifestyle and gives new impetus to the cabbage category.
Developed for the retail market, Samantha targets young, conscious consumers (25-40 years old), often from urban areas, who opt for convenience, plant-based eating and healthy, high-fibre options.
With its unique shape, sustainability and healthy characteristics, Samantha offers inspiration and convenience for retailers and consumers alike. This nomination for the Fruit Logistica Innovation Award 2025 confirms Samantha's innovative strength and her potential to innovate the cabbage category.
