Red beets are known for their deep red colour and earthy flavour. They are not only a nutritious addition to our meals, but also a versatile ingredient that travels the world. From grower's fields to supermarket shelves, red beets have found a way into the hearts and kitchens of consumers around the world. Red beets are innovatively marketed and used in traditional dishes as well as modern superfoods and cosmetics.
Europe: traditional and trendy
In Europe, red beets are traditionally consumed as part of salads or cooked as a side dish. With the rise of health trends, we see them more often in juices and smoothies. In the Netherlands, red beets are used in baby food, indicating their nutritional value and versatility. In Spain, red beet is used in "Salmorejo", a refreshing dish that shows the versatility of beets in Mediterranean cuisine. In Eastern Europe, the emphasis is on the traditional ways in which this crop is valued, such as borsjt.
North America: snack and supplement
In North America, red beets have become a popular ingredient in healthy snacks. Dried and crunchy beet chips are a favourite for those looking for a healthier alternative to traditional crisps. In addition, powdered red beets are sold as a superfood supplement, often added to smoothies or used as a natural food colouring.
Latin America: colourful and creative
Red beets are widespread in Latin America, especially in Brazil and Mexico. They are used in a variety of products, from fresh juice and baby and pet food to cosmetics such as creams, lipstick and blush. Red beets not only add colour and flavour to tortillas, but are also incorporated into enchiladas, noodles for salads and even ice cream, highlighting the creative culinary uses of this vegetable.
Asia: traditional and innovative
In Asian countries, red beets are often used in traditional dishes, but there is also a growing trend of innovative uses. In India, for example, red beets are used in a variety of curries and pickles. While in Japan, red beets are used as a natural colouring agent in confectionery and pastries.
Colour on your plate
Besides red beets, there are also colourful varieties such as yellow, white and chioggia beets. Yellow beets are a favourite with children because of their sweeter taste. Chioggia beets stand out for their pinkish-white rings, perfect for salads. White beets offer a subtle flavour that refines dishes. They add extra colour and flavour to any meal.
The marketing of red beets shows their versatility. They are not only marketed fresh, but also pre-cooked and processed into cubes, slices and julienne. From health foods to cosmetics, beets continue to surprise us with their versatile uses and enduring popularity.
Beet Magazine
This article is from the first edition of our Beet Magazine. This issue delves into the multifaceted world of this vibrant root vegetable, covering everything from the latest challenges in seed production to the cultural significance of beets in different corners of the world. View the entire magazine here.
Beet Magazine